Sector: Fintech, Cryptocurrency

My Role: UI/UX designer from research to conception, visualisation and testing

Project time: 6 months

The wide range of options, including various cryptocurrencies, trading pairs, and additional features such as cryptocurrency-backed staking and lending, make it attractive to traders looking for versatility. The commission structure based on trading volume is especially beneficial for high volume traders. This means that as traders make more transactions, they become eligible for lower fees, which can significantly impact their overall trading costs. Additionally, the rapid growth and expanding user base indicate growing trust and interest in the platform within the crypto community.

Competitive Analysis

The cryptocurrency market is characterised by constant technological innovation: Projects focused on scaling solutions are actively being developed to meet the growing needs of the industry. Additionally, advances in blockchain infrastructure, consensus mechanisms, and decentralised governance models contribute to the long-term sustainability and growth of the ecosystem, my goal after analysis was to create a simple and intuitive design, with simplified exchange and transaction paths.

Challanges

#1. Designing for accessibility is crucial to ensure that all users, including those with disabilities, can access and use the app effectively

#2. Simplifying the onboarding process for users unfamiliar with cryptocurrency can be challenging

#3. Keeping up with emerging trends and technologies in the cryptocurrency space, such as decentralised finance (DeFi), non-fungible tokens (NFTs), and blockchain scalability solutions, presents a challenge

Opportunities

#1. The design featured achievement badges, leaderboards, and loyalty programs to encourage users to explore the app's functionality and achieve their business goals

#2. The app is accessible to users with disabilities, which can expand the app's user base and increase inclusivity. Accessibility features such as screen reader compatibility, voice navigation, and high contrast modes are prioritised to ensure that all users can access and use the app effectively

#3. Social features such as forums, chats, and peer-to-peer networking capabilities were created to facilitate interaction between users and encourage community participation

After A/B testing

Testing helped increase user engagement and retention. Personalized user experience based on individual preferences and behavior. For example, customize the app's home screen to display relevant content or recommendations tailored to each user's interests and investment goals. Considered expanding the app's educational content, tutorials, or help documentation, and identified opportunities to streamline the trading process and make it more intuitive for users. This includes simplifying the ordering process, providing real-time market data, and adding advanced charting tools to help users make informed decisions.

Visualisation